The first delicious hour after your baby is born into your arms deserves to be honored, respected, and as undisturbed as possible. Basking in the golden glow of new life – both your baby’s and your own as a mother – is a sacred time of bonding and transition.

➜ Immediate skin-to-skin, patiently establishing the first latch and breastfeed, and holding off on all newborn procedures during the first hour(s) after birth allows you and your baby to soak in the blissful hormonal cocktail designed to create a powerful, lifetime bond.

➜ Protecting the Golden Hour after birth also ensures your baby has a peaceful transition to the world in the safety of your arms.